A Good Business Website! Is it important for every business to have a good website? Well, most certainly – Yes. A few decades back, this question could have a Yes or No answer.
However, in today’s times, this question is quite irrelevant. It’s a critical need for every business to have its own website.
Is owning a good business website important?
A website is your address on the internet. It shows that your company exists, and your clients can reach out to you.
If in case you don’t own a website, now is a perfect time. You would have realized during this lockdown, the importance of having an online presence.
It doesn’t matter what business you own; you can reach out to your potential clients if you have a user-friendly website.
If you’re new to developing a new website, then the below information will help in understanding the process of creating a new one:
Domain Name for your Business Website
This is the first and most crucial step. Think of a name that you would like to keep for your business and domain.
It is highly advisable to keep the same name for your business as well as for the domain, to avoid confusion. Also, the domain name you have decided should be available for purchase.
There are several domain registrars from where you can buy your domain.
Once you buy your domain, then the next step is to host your website. You have to research to find a good hosting provider that will give you a good page upload speed and uptime at a reasonable cost.
Once you have linked your domain name with your hosting site, then you need a website builder.
Different industries require different website builders. You will have to research the kind of design and website you require for your industry. You can design your website all by yourself using WordPress.org.
WordPress has themes that are used as templates to design your website. It is user-friendly, and even a person with no knowledge in coding can design their website and manage them without a website developers’ help.
Similar to WordPress, these website builders have templates that help in designing your website.
However, if you are creating a hypercomplex website like Facebook, eBay, or Airbnb, then it is highly recommended to hire a website development team and let them build your website with care and precision.
Once the website is ready, what next?
Your website is published, and you have an address on the internet. But how would people know you exist?
You will have to be visible to people so that they visit your website. People don’t search for things that they are unaware of.
So, you have to be seen for people to know you. Now, what are the next action steps?
According to your industry requirements, do keyword research to understand the keywords that are relevant to your industry and have a good ranking.
Use keywords with high ranking in your content to get traffic to your website. Include blogs on your website and use high ranking keywords in your articles.
This will help in improving your website ranking, give information about your products and services to your clients, and also improve interaction.
The keywords should also be included in your page titles, meta descriptions, and even image alt text.
Search Engine Optimization is essential for any website to be successful. Several factors play a major role in improving your SEO.
Incorporating high ranking keywords in your content, good page load speed, and your website link are basic ways to boost your SEO.
SEO has to be improved by looking into factors like Off-page SEO and On-page SEO.
A thorough analysis of the website can help you understand how your page is performing, and accordingly, you can work on the SEO.
Google Analytics is a free tool that can be set up to track the traffic on your website.
It is a very useful tool and helps you understand how well your website is performing.
It will help you understand the pages visited, traffic from social media, calculate ROI, and compare monthly or weekly data.
You can make use of the data from Google analytics to create new content and generate conversations with your visitors.
Use Social Media To Promote Your Business
Use your domain name and create profiles on social media platforms to drive traffic.
These platforms work differently. So, check out which platform has your target audience and use them accordingly to promote your products and services.
Using social media platforms requires a disciplined approach. So you have to research how it works and accordingly make it work for your business.
Don’t approach every platform in the same fashion. Use approaches that work for that specific platform.
Email marketing is a tool that will drive conversations. It is an engaging tool and will help in personally getting in touch with a client or customer.
If it is used effectively, it can generate revenue. Use sign up forms on your website to build your email list. Take the opportunity to send newsletters to educate your clients about your products or service or to engage them in a conversation.
Create infographics, informational emails, or ebooks to generate more subscribers.
These are some of my tips to create your website and to get them noticed. Once you create your website, keep working on it. Don’t let it sit idle.
There are endless opportunities to get noticed. Keep coming up with strategies and keep an eye on your analytics and website ranking.
We are professionals with expertise in Digital Marketing. Feel free to reach out to us for more information, or you can leave us a comment in the below comment box.